Giano Fiore

Objective:

This was a multi-month project with GrowMail to enhance their organic search results and use the content for email and social media marketing. I was responsible for content planning and writing the rough draft. The GrowMail team was responsible for copy editing, publishing and distribution.

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Results:

This initiative successfully generated over $1M in sales pipeline directly from article booking links in the 3-6 month period we were working together. And it their content marketing engine continues to run using the copy we created together.

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[Giano] took great interest and ownership in the content he wrote and the results were excellent. Would be glad to work with Giano again in the future. - Jordan Smith, GrowMail

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Summary:

To track direct mail leads, employ unique identifiers like QR codes or personalized URLs on materials. Use these codes to link recipients to online platforms, enabling easy monitoring of engagement. Additionally, track response rates, conversions, and customer inquiries to gauge the effectiveness of your direct mail campaign and optimize future efforts.

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