πŸ’‘ Tracking Direct Mail Leads

Giano Fiore
November 24, 2023

Objective:

This was a multi-month project with GrowMail to enhance their organic search results and use the content for email and social media marketing. I was resposible for content planning and writing the rough draft. The GrowMail team was responsible for copy editing, publishing and distribution.

‍

Results:

This initiative successfully generated over $1M in sales pipeline directly from article booking links in the 3-6 month period we were working together. And it their content marketing engine continues to run using the copy we created together.

‍

[Giano] took great interest and ownership in the content he wrote and the results were excellent. Would be glad to work with Giano again in the future. - Jordan Smith, GrowMail

‍

Summary:

Launching a new marketing campaign is an exciting prospect, but tracking its success is a challenge. Inadequate lead attribution may lead to missed opportunities or neglecting areas for improvement. Effective tracking is crucial in a multi-channel marketing scenario, ensuring proper credit for success and showcasing marketing prowess to leadership. Failing to create a balanced marketing mix can result in wasted dollars, especially with rising costs on platforms like Facebook and Google. Direct mail stands out with a 29% ROI, surpassing paid search ads, making it a cost-effective option. Now is an opportune time to incorporate direct mail into your marketing strategy.

‍

Link:

Read full article here.

‍

‍

Next article:
No items found.

Join 7000+ Sales & Marketing Pros

New content alerts, product reviews, community events.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.