💡 Postcard Marketing Campaign Ideas

Objective:

This was a multi-month project with GrowMail to enhance their organic search results and use the content for email and social media marketing. I was responsible for content planning and writing the rough draft. The GrowMail team was responsible for copy editing, publishing and distribution.

‍

Results:

This initiative successfully generated over $1M in sales pipeline directly from article booking links in the 3-6 month period we were working together. And it their content marketing engine continues to run using the copy we created together.

‍

[Giano] took great interest and ownership in the content he wrote and the results were excellent. Would be glad to work with Giano again in the future. - Jordan Smith, GrowMail

‍

Summary:

To enhance spring and summer postcard marketing, effective lead tracking is crucial. Implement unique landing pages with dedicated URLs for each postcard, enabling comprehensive visitor tracking and conversion rate analysis. Use URL shorteners like Bitly.com for easy access with personalized campaign URLs. Incorporate QR codes for a seamless transition between physical and digital realms, guiding recipients to business details or appointment forms. Employ exclusive coupon codes with unique identifiers to incentivize customer engagement. Utilize unique phone numbers from phone software companies for precise tracking of postcard-originating calls, providing valuable data for informed decision-making in campaign optimization.

‍

Link:

👉 Read full article on GrowMail.

‍

‍