💡 Home Service Marketing

Objective:

This was a multi-month project with GrowMail to enhance their organic search results and use the content for email and social media marketing. I was responsible for content planning and writing the rough draft. The GrowMail team was responsible for copy editing, publishing and distribution.

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Results:

This initiative successfully generated over $1M in sales pipeline directly from article booking links in the 3-6 month period we were working together. And it their content marketing engine continues to run using the copy we created together.

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[Giano] took great interest and ownership in the content he wrote and the results were excellent. Would be glad to work with Giano again in the future. - Jordan Smith, GrowMail

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Summary:

Home service businesses can leverage direct mail marketing by sending targeted postcards or brochures to local neighborhoods. Highlighting services like plumbing, landscaping, or home repairs, the mailers can include special offers, creating a tangible and memorable way to reach potential customers, driving awareness and conversions within the community.

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Link:

👉 Read full article on GrowMail.

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