💡 4 B2B marketing hassles

Objective:

At Sendoso, the Business Development and Marketing teams were selling to personas, much like themselves. The tool was geared to other revenue generating roles to help them build relationships with customers. As a result, I was tasked with writing multiple stories called "Inside Sendoso" to give new customers a prospects relatable content and increase adoption.

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Results:

In the course of two years with Sendoso, we drove millions in pipeline and executed multiple special sales and marketing products. A few examples include, investor referral campaigns, in-person event campaigns, Brand30 partnership, email nurture copy campaigns and many more.

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Summary:

Corporate gifting platforms like Sendoso are excellent tools to help marketing teams execute campaigns at scale. Take Terminus for example. The B2B company managed to use corporate gifting to influence $5.5 million in pipeline.

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Link:

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