At Sendoso, the Business Development and Marketing teams were selling to personas, much like themselves. The tool was geared to other revenue generating roles to help them build relationships with customers. As a result, I was tasked with writing multiple stories called "Inside Sendoso" to give new customers a prospects relatable content and increase adoption.
In the course of two years with Sendoso, we drove millions in pipeline and executed multiple special sales and marketing products. A few examples include, investor referral campaigns, in-person event campaigns, Brand30 partnership, email nurture copy campaigns and many more.
Learn how to use strategic gifting to win new business. In this article, we explore ways that Sales Development Reps and Account Executives can properly gift for the sports fan in their pipeline. Most importantly, how to do it within your tech stack.
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