Hey there, I’m your next
Growth Marketer
I'm ready to build an audience that buys.
Demand Generation
Drive demand with webinars and digital events that people actually watch. It’s all about turning curiosity into conversations, and conversations into pipeline.
Content Marketing
Turn ideas into stories people actually want to click, then share. From case studies that give buyers FOMO, to resources that feel like treasure maps.
Brand Marketing
Buzz beyond your own channel. Team up with influencers who that can't be ignored and send direct mail that actually gets opened (and remembered).
Paid Acquisition
Scale customer acquisition through data-driven LinkedIn ad campaigns that convert high-intent audiences into qualified leads.
How I partnered with Apollo to win SEO ranking and source $2M in organic inbound pipeline.
How I unleashed a direct mail campaign that resulted in 40+ user generated posts and $1M in pipeline.
How I took Nooks from 0 reviews to over 1000 and a Top 25 Sales Software Products award.
I helped GrowMail win ranking on Google for several prompts so they land where their buyers search.
"Giano and I did a case study project together for Apollo x Nooks - and by together I mean Giano did 90% of the work and took it over the finish line. He's awesome to work with."
"Giano took great interest and ownership in the content he wrote and the results were excellent. Would be glad to work with Giano again in the future."
"Three words that perfectly capture Giano: scrappy, creative and hardworking. Giano was our very first marketing hire and he's been instrumental in shaping our brand."
"Giano has been one of the best people I've found on Upwork. His work on email copy, the blog and customer success stories was outstanding. He was able to capture the essence of our brand and really engage our audience."
What exactly do you do as a Growth Marketing Manager?
In short, I help companies grow by blending creative storytelling with data-driven strategy. That means running demand generation campaigns, organic and paid marketing, SEO, social media, influencer programs, direct mail, events - you name it - all tied back to measurable impact on pipeline and revenue.
What makes your approach to marketing different?
I don’t just focus on getting clicks or followers, I care about what happens next. My goal is to create campaigns that don’t just look good, but bring in qualified leads, build real relationships, and convert curiosity into loyal customers.
Can you share some examples of your work?
Sure! I’ve launched webinars that doubled attendee numbers, built SEO strategies that boosted organic traffic, partnered with influencers to reach new audiences, and created direct mail campaigns that stood out in a digital-first world. (Check out my portfolio page for details!)
How do you measure success?
Everything ties back to metrics that matter: pipeline created, revenue influenced, customer acquisition cost, ROI on campaigns, engagement rates, and organic traffic growth. I love experimenting, but always with an eye on what moves the business forward.
What industries do you have experience in?
My core background is in early stage (Series A-C) B2B SaaS and tech startups, but the frameworks and creative thinking I use can translate across industries, especially where storytelling and data meet.
Let's Collaborate
I’m always excited to work on new and challenging projects. Whether you're looking to build a brand from the ground up, redesign your website, or create engaging digital experiences, I'm here to help bring your vision to life.
